Search Engine Optimization
搜索引擎优化
This an intern project from iConsult Collaborative, which is a university-wide program to build experience for students through real-world client projects involving digital transformation. It is a digital marketing and branding project with a local CNY client. The project consists of social media, email and web development. It aims to promote Lerner Center, which is a Syracuse University Maxwell School center that conducts, coordinates, and promotes population health research, education, and advocacy and community health promotion programming.
Content Management Guidelines.
Client: Lerner Center at Syracuse University
Objective: This guideline is designed for writers to increase the page indexing of their articles and make it easier for people to find Lerner Center on the search engine.
Method: The guideline follows the 2CPM approach, which is conceive, create, produce, promote, measure and maintain.
